CSPI Drops Plans to Sue over “All Natural” Ads for 7UP®

The Center for Science in the Public Interest (CSPI) has reportedly dropped plans to sue Cadbury-Schweppes for marketing 7UP® as “all natural” despite the presence of high-fructose corn syrup in its product. The beverage company apparently issued a statement indicating that it will highlight those ingredients “for which there is no debate” over whether they are natural.

CSPI warned the company in May 2006 that it was planning to file a lawsuit and had been in negotiations over the matter. CSPI Litigation Director Steve Gardner was quoted as saying, “We look forward to seeing exactly which words the company uses to describe its ingredients on labels and on marketing materials, but trust they won’t imply that high-fructose corn syrup is ‘natural.’” CSPI has also announced that the group “may file previously announced lawsuits against Coca-Cola and Nestlé (over Enviga, a deceptively labeled green tea drink positioned as a weight-loss aid) and Kellogg and Viacom (for marketing junk foods to young children).” See CSPI News Release, January 12, 2007.