Consumer Challenges Cocoa Content in 70% Cacao Bars

A consumer has filed a projected class action alleging Mondelez International Inc.’s Green & Black’s chocolate packaging misleads as to the product’s cacao content. Lee v. Mondelez Int’l Inc., No. 22-1127 (S.D.N.Y., filed February 9, 2022). The labels indicate that the products are 60%, 70% or 85% cacao, but “the back labels uniformly reveal that the principal chocolate ingredient is not cacao but cocoa, which [] is an inferior, highly processed derivative of the cacao bean that has been stripped of the nutritional qualities that make dark chocolate appealing to its consumers.” The complaint explains that the ingredient list—”organic bittersweet chocolate (organic chocolate liquor, organic cane sugar, organic cocoa butter, organic vanilla extract)—makes no “mention of cacao butter, but only of cocoa butter.” Further, the front labeling also states that the product is “made from ‘the finest Trinitario cacao beans,'” the plaintiff argues, which allegedly implies that the products “retain the nutritional qualities found in cacao beans, when in fact those qualities were lost when the cacao beans were processed into cocoa.” The plaintiff seeks class certification, restitution, damages, a corrective advertising campaign and attorney’s fees.