Court Dismisses Vanilla Claims Against Aldi

A New York federal court has dismissed allegations that Aldi Inc. misled consumers about the contents of its vanilla almond milk product. Parham v. Aldi Inc., No. 19-8975 (S.D.N.Y., entered September 21, 2021). The complaint asserted that the almond milk contained a “comparatively high level of vanillin” and “‘a trace or de minimus’ amount of vanilla,” allegedly misleading consumers as to the primary flavoring agent of the product.

A magistrate judge provided the court with a recommendation, noting that a “reasonable consumer would understand that the word ‘vanilla’ on the front of the carton describes how the Product tastes, not what it contains, especially in circumstances where the ingredients listed on the Product container do not mention vanilla at all.” Further, the magistrate stated, “Five other courts in this district have recently addressed nearly identical arguments regarding other vanilla-flavored products. All five courts rejected claims that the labeling of vanilla-flavored products was misleading because the vanilla flavor did not come predominantly or exclusively from natural vanilla.” The court, finding “no clear error in Judge Aaron’s recommendation,” agreed that the claims should be dismissed.