“Italy’s #1 Brand of Pasta” Misleads Consumers, Plaintiffs Allege

Two consumers have filed a putative class action alleging that Barilla America Inc. markets its pasta to incorrectly imply that the products are made in Italy. Sinatro v. Barilla Am. Inc., No. 22-3460 (N.D. Cal., filed June 11, 2022). The complaint asserts that consumers seek “authentic Italian-made pastas” because they “hold a certain prestige and [are] generally viewed as a higher quality product.” The plaintiffs argue that Barilla’s statement “Italy’s #1 Brand of Pasta,” which appears prominently on its product packaging, leads consumers to believe that the products are made in Italy rather than New York and Iowa. Further, the company’s website describes it as “an Italian family-owned food company” and emphasizes that “Italians know the familiar Blue Box means quality, perfectly al dente pastas every time. That’s why Barilla has been an Italian favorite for over 140 years, and continues to be the #1 pasta in Italy today.” For alleged violations of California’s unfair competition, false advertising and consumer-protection statutes, the plaintiff seeks an injunction, damages, restitution and attorney’s fees.